Posts Tagged ‘Marketing’

Direct Marketing Strategies

November 19, 2010 in Direct Sales | Comments (329)

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Typical advertising mail
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Six Smart Direct Marketing Strategies

Direct marketing is an advertisement that is different from the traditional advertisements such as televisions, newspapers, and radios. Instead, mails are then used as medium of spreading the news of the business.  The business then communicates directly and being sent to homes with the complete information of the product on it.

Since the mail strategy has worked for more than 100 years, and now the technology has evolved. Instead of mails, the advertisements that are sent now are through emails. There is then the easy ability for the consumer to respond to the email. Here are the strategies for direct marketing that are proven to be effective.

First, if sending by mail is still necessary, the name of the recipient should be on it instead of the “home owner” written. This has been effective and tested for more than decades. By this, you let the recipient feel that the mail is intentionally for them and that makes them feel special. Ideally, this is only applicable if the advertisement will take 4-5 pages long.

Second, is sending through email. It is then best that the emails should be informative enough. Don’t use too many words. It is advantage for a short word with plenty of link. This will allow the recipient to have a wider view of the content or of the product. This is also an advantage for you since you can then trace how many people have accessed the website or the link that you attached to the emails.

Third, both mails and emails should be easy to respond. There must be a sense of urgency on each that was sent. For mails, a pre-stamped postcard with an answerable of “yes” can be sent so that it would be easy to send the card back.

Fourth is to offer a promotion. This calls for urgency for the customer to buy the product and giving them the impression of a lot of savings. This strategy should be computed properly so that the business can still go on and bankruptcy will then be out of the track.

Fifth, is offering the value of the money of your customers. This is the ability to offer a guarantee that the products sold are free of defect. If so, the money-back guarantee or free of replacement will then take place.

The last and the most important among the strategies, is your defense. Competitors are all around you and possibly may also be using the strategies that you are using. If the competitor is always offering a lower price, always then cite the benefits and the quality of value of the product that you are offering.

These smart direct marketing strategies are now being observed of all those who have succeeded their businesses and considering now an expansion.


Guide for Direct Sales: Ethics

November 17, 2010 in Direct Sales | Comments (306)

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A woman wearing a bikini inspects a salesman's...
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Ethics for Direct Sales

Direct Sales is a marketing strategy of selling products direct to consumers instead of going to the location of the retailers of the product. It is a strategy that a consumer can also sell the products to another consumer by using a profitable commission schedule.  Most products that were successful with direct selling are the cosmetics and apparel that has ranked first, and the health products like multivitamins and food supplements ranked two.

Because of more company arises for the direct selling; there are ethics for direct sales that is best recommended for both, consumer to the salesperson and salesperson to the company.

As a consumer, it is expected from the salesperson to introduce their product and the company they are representing. They will end the demonstration if the consumer requested to. To demand an official receipt the contact information of the company and salesperson is included. The salesperson should also respect and only call the consumer at the preferred time to contact. And the consumer should be well informed of the description of the warranty or guarantee.

The cooling off period should also be provided to the consumer, the period of which the consumer can return or cancel the purchase order with a full refund. The salesperson should also be guaranteed by the company in the Direct Sales Industry. Salesperson should be provided of the complete information of the compensation and of the products. This is also to ensure that the salesperson is not just buying the products to qualify for the down line commissions.

The company should also provide necessary trainings to their salesperson that will help their operations. They should also encourage the salesperson to purchase products that can sell in reasonable amount of time.  And have a reasonable start up fee and costs. In any situation that the salesperson decided to leave the business, it is then advised to repurchase the marketable product that produces 90% profit for the past 12 months.

However, there is what we call a US Direct Sales Code of Ethics. These sets are the basic fair and ethical practices to which company members of the association should follow. The ethical code protects the salesperson from being misinterpreted of the potential earnings of the product that they will be representing. The ethics provided are to set guidelines of the information that needs to be checked, either as a salesperson or as a consumer.